Who We are?

UROOJ E TIFAL is Pakistan’s First Brain Management System, we believe in helping people keep their brains challenged. That's why we created a simple online tool to allow anyone to train core cognitive abilities. From neuroscience to visual art, we combine many diverse disciplines to create our engaging brain training program.


Think of it as a personal gym, where you exercise your memory, attention, brain speed, people skills, intelligence and navigation instead of your abs, deltas, and quads. Just as our bodies require care and exercise over the course of life, so do our brains, especially as we age. UROOJ E TIFAL provides the assessment, training and exercise your brain needs to be at its sharpest.


Since, NO TWO BRAINS ARE THE SAME, we aimed to provide “COGNATIVE TRAINING THAT TAILORED TO YOU” Changing your brain takes some focused work, food (input) and Science. UROOJ E TIFAL’s training and exercises are sometimes fun, they can also be difficult. But they always give a useful, meaningful workout to your unique brain.


UROOJ E TIFAL is transforming your daily routine just in a good and active way. Like, way of doing simple tasks, it can rewires your brain in “Learning Mindset”. No matter who you are, where you from, how busy you are, our training psychologists design “Special Schedule” just according to your timetable or routine.

Target Cognitive Strengths

More Self-confidence

Better Memory

Improved Attention

Improved Focus

Faster Neutral Timing

Increased Brain Activation

Faster Visual Processing

Happier Mood

Positive Thought Process

Good habits

Learning Mindset

Elevated Creativeness

Join a company built around values

At UROOJ E TIFAL, we've thought deeply about how to stay true to what really matters. Our 3 core values shape our open spaces, influence our meetings, and keep us motivated.


Exceed expectations

We value the relentless pursuit of improvement to deliver excellence to our members and to each other. We foster a culture of trust so that each person can find their voice and push us closer to achieving our goals.

  • We believe there is always room for improvement in what we do and how we do it.
  • We solve problems by stepping up, providing solutions and making decisions.
  • We hold ourselves and each other accountable for commitments and results.


Teach and learn from each other

We value openness and transparency because communication shapes the foundation of a strong team. We value voicing opinions because the more we pool our unique strengths, the faster we'll learn.

  • We leave our egos at the door, assume positive intent and offer honest opinions.
  • We proactively ask for and communicate information across all levels of the company.
  • We form new ways of thinking by regularly sharing learnings and feedback.


Be fearless

We value experimentation and innovation because we learn more quickly when we take risks. We strive to make a difference in our work and for our members every day.

  • We think big in terms of what we can deliver and push past first assumptions.
  • We take thoughtful risks to find better solutions.
  • We embrace failure because there are lessons to be learned in every outcome.

Meet Our Team

What do you want to Learn


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